{"id":760,"date":"2022-03-25T19:19:10","date_gmt":"2022-03-25T19:19:10","guid":{"rendered":"https:\/\/colocandoideas.com\/blog\/?p=760"},"modified":"2022-03-25T22:46:25","modified_gmt":"2022-03-25T22:46:25","slug":"actualizacion-en-tiktok-e-instagram-lo-mas-hot-para-tu-marca","status":"publish","type":"post","link":"https:\/\/colocandoideas.com\/blog\/social-media\/actualizacion-en-tiktok-e-instagram-lo-mas-hot-para-tu-marca\/","title":{"rendered":"Actualizaci\u00f3n en TikTok e Instagram, \u00a1lo m\u00e1s hot para tu marca!"},"content":{"rendered":"\n<p>Por <a href=\"https:\/\/www.linkedin.com\/in\/susana-san-roman-o%C3%B1ate-917b0011\/\" target=\"_blank\" rel=\"noreferrer noopener\">Susana San Rom\u00e1n<\/a><\/p>\n\n\n\n<p>Tus redes favoritas est\u00e1n en constante movimiento y tu marca debe aprovecharlos, sigue leyendo y abre la mente para nuevas ideas con este art\u00edculo que preparamos desde <a href=\"https:\/\/colocandoideas.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Colocando Ideas<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Instagram: elige lo que ves en tu feed <\/strong><\/h2>\n\n\n\n<p>\u00bfSegu\u00edas cuentas y nunca las volv\u00edas a ver? \u00bfTu feed ten\u00eda siempre las mismas cuentas? Sabemos que dijiste s\u00ed a estas 2 preguntas. \u00a1Eso ya no pasar\u00e1! O eso es lo que promete Instagram en esta actualizaci\u00f3n que present\u00f3 <a href=\"https:\/\/www.instagram.com\/reel\/CbdD0MCJyZ0\/?utm_medium=copy_link\">Adam Mosseri, head of Instagram<\/a>.<\/p>\n\n\n\n<p>Ahora podr\u00e1s elegir qu\u00e9 ves en tu feed:<\/p>\n\n\n\n<ul><li>Seguidos: Mostrar\u00e1 en forma cronol\u00f3gica las publicaciones generadas por las cuentas que sigues.<\/li><li>Favoritos: Cada persona tendr\u00e1 que seleccionar sus cuentas favoritas.<\/li><li>Si no eliges ninguna de las 2 opciones, seguir\u00e1s viendo el feed que Instagram sugiere para ti. \u00bfC\u00f3mo cambiar de feed? Abre la app, busca el logo de Instagram en la esquina superior izquierda y ah\u00ed elige feed.<\/li><\/ul>\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CZC79Ieh5mY\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CZC79Ieh5mY\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CZC79Ieh5mY\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida por Colocando Ideas (@colocando_ideas)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u00bfC\u00f3mo aprovecharlo como marca?<\/h4>\n\n\n\n<ol type=\"1\"><li>Invita a tu comunidad a poner tu cuenta en feed de \u201cFavoritos\u201d. \u00a1Para hacerlo debes ser muy atractivo para tu comunidad, \u00fatil, entretenido, algo que no se quieran perder!<\/li><li>\u00a1Cuidado! Es posible que veas una baja en seguidores, quiz\u00e1 alguien que te segu\u00eda te ve ahora y ya no eres relevante para \u00e9l y decide dejar de seguirte. El otro camino es que veas un incremento en interacciones (esperemos esto abra el porcentaje de personas a las que se muestra tu contenido).<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>TikTok<\/strong><\/strong>: llegan los <strong>videos\u00a0de 10 minutos<\/strong><\/h2>\n\n\n\n<p>En julio 2021 agregaron la opci\u00f3n de tener videos de 3 minutos y ahora TikTok libera la opci\u00f3n de subir videos de hasta <a href=\"https:\/\/techcrunch.com\/2022\/02\/28\/tiktok-expands-max-video-length-to-10-minutes-up-from-3-minutes\/\">10 minutos<\/a>, \u00bfc\u00f3mo lo usar\u00edas? Desde <a rel=\"noreferrer noopener\" href=\"https:\/\/colocandoideas.com\/\" target=\"_blank\">Colocando Ideas<\/a> te recomendamos seguir creando videos de 15 segundos y hacer un mix de temas con videos de 60 segundos, 3 y 10 minutos: deja los temas m\u00e1s atractivos y que sean m\u00e1s extensos para 3 o 10 minutos. B\u00e1sicamente, los videos que subir\u00edas a YouTube ahora tambi\u00e9n tendr\u00e1n espacio en TikTok.<\/p>\n\n\n\n<p>\u00bfNo te atreves a intentar con TikTok? Un dato que te har\u00e1 replantear la estrategia de social media: \u00a1los niveles de engagement superan todo! En promedio una persona pasa 7 minutos con 39 segundos navegando en esta plataforma.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/colocandoideas.com\/blog\/wp-content\/uploads\/2022\/03\/Engagement-Similar-web-1024x280.jpg\" alt=\"\" class=\"wp-image-761\" width=\"800\" height=\"218\" srcset=\"https:\/\/colocandoideas.com\/blog\/wp-content\/uploads\/2022\/03\/Engagement-Similar-web-1024x280.jpg 1024w, https:\/\/colocandoideas.com\/blog\/wp-content\/uploads\/2022\/03\/Engagement-Similar-web-300x82.jpg 300w, https:\/\/colocandoideas.com\/blog\/wp-content\/uploads\/2022\/03\/Engagement-Similar-web-768x210.jpg 768w, https:\/\/colocandoideas.com\/blog\/wp-content\/uploads\/2022\/03\/Engagement-Similar-web-1200x328.jpg 1200w, https:\/\/colocandoideas.com\/blog\/wp-content\/uploads\/2022\/03\/Engagement-Similar-web-780x213.jpg 780w, https:\/\/colocandoideas.com\/blog\/wp-content\/uploads\/2022\/03\/Engagement-Similar-web-600x164.jpg 600w, https:\/\/colocandoideas.com\/blog\/wp-content\/uploads\/2022\/03\/Engagement-Similar-web-550x150.jpg 550w, https:\/\/colocandoideas.com\/blog\/wp-content\/uploads\/2022\/03\/Engagement-Similar-web-370x101.jpg 370w, https:\/\/colocandoideas.com\/blog\/wp-content\/uploads\/2022\/03\/Engagement-Similar-web-255x70.jpg 255w, https:\/\/colocandoideas.com\/blog\/wp-content\/uploads\/2022\/03\/Engagement-Similar-web.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption><em>Fuente: Similar Web<\/em><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>TikTok Stories <\/strong><\/h4>\n\n\n\n<p>Atento, tu perfil en Tiktok podr\u00eda tener acceso al trial global para activar la opci\u00f3n de generar STORIES con duraci\u00f3n de 24 horas (igualito a Instagram):<\/p>\n\n\n\n<ul><li>Una diferencia es que en TikTok Stories no podr\u00e1s ver qui\u00e9n vio tu story, solo sabr\u00e1s cu\u00e1ntas personas lo vieron.<\/li><li>Se podr\u00e1 dar \u00abLike\u00bb al story.<\/li><li>Los comentarios ser\u00e1n p\u00fablicos, no como en Instagram que se van directo a privado.<\/li><\/ul>\n\n\n\n\n\n\n\n<p>Despu\u00e9s de mostrarte las actualizaciones m\u00e1s hot de social media en marzo 2022, quiero recordarte que guardes la calma,<strong> analiza en qu\u00e9 red est\u00e1 tu target, qu\u00e9 tipos de contenidos buscan cuando consumen redes sociales, qu\u00e9 lineamientos de marca debes seguir, cu\u00e1l es la personalidad de tu marca, qu\u00e9 recursos de creaci\u00f3n de contenidos tienes y tus objetivos<\/strong>. Analizando esto, ac\u00e9rcate a tu agencia o especialista y toma decisiones en conjunto.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>En <a rel=\"noreferrer noopener\" href=\"https:\/\/colocandoideas.com\/\" target=\"_blank\">Colocando Ideas<\/a> ayudamos a marcas internacionales y locales a generar sus estrategias de social media en M\u00e9xico, Latinoam\u00e9rica y Brasil. \u00bfNecesitas ayuda con tu estrategia digital? <a href=\"mailto:escribenos@colocandoideas.com\">escribenos@colocandoideas.com<\/a><\/p><\/blockquote><\/figure>\n\n\n\n<p>\u00bfQu\u00e9 m\u00e1s es posible para tu negocio y para tu desarrollo profesional?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Susana San Rom\u00e1n Tus redes favoritas est\u00e1n en constante movimiento y tu marca debe aprovecharlos, sigue leyendo y abre la mente para nuevas ideas con este art\u00edculo que preparamos desde Colocando Ideas. Instagram: elige lo que ves en tu feed \u00bfSegu\u00edas cuentas y nunca las volv\u00edas a ver? \u00bfTu feed ten\u00eda siempre las mismas [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","loftocean_post_format_gallery":"","loftocean_post_format_gallery_ids":"","loftocean_post_format_gallery_urls":"","loftocean_post_format_video_id":0,"loftocean_post_format_video_url":"","loftocean_post_format_video_type":"","loftocean_post_format_video":"","loftocean_post_format_audio_type":"","loftocean_post_format_audio_url":"","loftocean_post_format_audio_id":0,"loftocean_post_format_audio":"","loftocean-featured-post":"on","loftocean-like-count":0,"loftocean-view-count":2343,"tinysalt_single_post_intro_label":"","tinysalt_single_post_intro_description":"","tinysalt_hide_post_featured_image":"","tinysalt_hide_before_page_content_ad":"","tinysalt_hide_after_page_content_ad":"","tinysalt_hide_page_header":"","tinysalt_advanced_classname":"","footnotes":""},"categories":[106],"tags":[149,148,298,218,297,133,142,140,115,146],"_links":{"self":[{"href":"https:\/\/colocandoideas.com\/blog\/wp-json\/wp\/v2\/posts\/760"}],"collection":[{"href":"https:\/\/colocandoideas.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/colocandoideas.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/colocandoideas.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/colocandoideas.com\/blog\/wp-json\/wp\/v2\/comments?post=760"}],"version-history":[{"count":3,"href":"https:\/\/colocandoideas.com\/blog\/wp-json\/wp\/v2\/posts\/760\/revisions"}],"predecessor-version":[{"id":771,"href":"https:\/\/colocandoideas.com\/blog\/wp-json\/wp\/v2\/posts\/760\/revisions\/771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/colocandoideas.com\/blog\/wp-json\/wp\/v2\/media\/762"}],"wp:attachment":[{"href":"https:\/\/colocandoideas.com\/blog\/wp-json\/wp\/v2\/media?parent=760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/colocandoideas.com\/blog\/wp-json\/wp\/v2\/categories?post=760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/colocandoideas.com\/blog\/wp-json\/wp\/v2\/tags?post=760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}