{"id":726,"date":"2022-02-11T20:44:39","date_gmt":"2022-02-11T20:44:39","guid":{"rendered":"https:\/\/colocandoideas.com\/blog\/?p=726"},"modified":"2022-02-11T20:44:39","modified_gmt":"2022-02-11T20:44:39","slug":"como-lograr-hacer-marketing-de-impacto-ella-logro-que-sus-campanas-ganaran-6-veces-la-mejor-campana-digital-del-super-bowl","status":"publish","type":"post","link":"https:\/\/colocandoideas.com\/blog\/social-media\/como-lograr-hacer-marketing-de-impacto-ella-logro-que-sus-campanas-ganaran-6-veces-la-mejor-campana-digital-del-super-bowl\/","title":{"rendered":"\u00bfC\u00f3mo lograr hacer marketing de impacto? Ella logr\u00f3 que sus campa\u00f1as ganaran 6 veces La Mejor Campa\u00f1a Digital del Super Bowl"},"content":{"rendered":"\n<figure class=\"wp-block-pullquote\"><blockquote><p>Considerada como una de las 100 mujeres latinas m\u00e1s influyentes en EUA, Ivonne Kisner vicepresidenta de Marketing e Innovaci\u00f3n para Avocados From Mexico, est\u00e1 revolucionado la industria del marketing.<\/p><\/blockquote><\/figure>\n\n\n\n<p>Con un claro enfoque hac\u00eda la innovaci\u00f3n Kisner comparte con <a href=\"https:\/\/open.spotify.com\/episode\/1eRF3xwqDuDinA8iQWy7di?si=bEbnNuBISCK5Ww3R8mODCw\">#EMEpodcast<\/a> \u00a0algunas de las estrategias que le han llevado a ganar 6 veces el premio a la<strong> <\/strong>Mejor Campa\u00f1a Digital del Super Bowl.<\/p>\n\n\n\n<p>Cada vez m\u00e1s latinas triunfan en Estados Unidos y eso nos llena de orgullo inspir\u00e1ndonos a lograr esto mismo en alg\u00fan momento.&nbsp; Desde <a href=\"https:\/\/colocandoideas.com\/\">Colocando Ideas<\/a> creamos un espacio para darle voz a estos mujeres y hombres que est\u00e1n cambiando la industria con su emprendimiento, estrategias de marketing o con las acciones de su marca. Susana San Rom\u00e1n Co- Founder de Colocando Ideas es la host de <a href=\"https:\/\/open.spotify.com\/episode\/1eRF3xwqDuDinA8iQWy7di?si=bEbnNuBISCK5Ww3R8mODCw\">#EMEpodcast.<\/a><\/p>\n\n\n\n<p>En el cap\u00edtulo 35 tiene una invitada de lujo, <a href=\"https:\/\/ivonnekinser.com\/\">Ivonne Kinser<\/a>, quien es vicepresidenta de Marketing e Innovaci\u00f3n para Avocados From Mexico y <strong><u>fue nombrada como una de las 100 mujeres latinas m\u00e1s importantes en Estados Unidos.<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/colocandoideas.com\/blog\/wp-content\/uploads\/2022\/02\/MicrosoftTeams-image-399.jpg\" alt=\"\" class=\"wp-image-728\" width=\"476\" height=\"476\" srcset=\"https:\/\/colocandoideas.com\/blog\/wp-content\/uploads\/2022\/02\/MicrosoftTeams-image-399.jpg 800w, https:\/\/colocandoideas.com\/blog\/wp-content\/uploads\/2022\/02\/MicrosoftTeams-image-399-300x300.jpg 300w, https:\/\/colocandoideas.com\/blog\/wp-content\/uploads\/2022\/02\/MicrosoftTeams-image-399-150x150.jpg 150w, https:\/\/colocandoideas.com\/blog\/wp-content\/uploads\/2022\/02\/MicrosoftTeams-image-399-768x768.jpg 768w, https:\/\/colocandoideas.com\/blog\/wp-content\/uploads\/2022\/02\/MicrosoftTeams-image-399-500x500.jpg 500w, https:\/\/colocandoideas.com\/blog\/wp-content\/uploads\/2022\/02\/MicrosoftTeams-image-399-780x780.jpg 780w, https:\/\/colocandoideas.com\/blog\/wp-content\/uploads\/2022\/02\/MicrosoftTeams-image-399-600x600.jpg 600w, https:\/\/colocandoideas.com\/blog\/wp-content\/uploads\/2022\/02\/MicrosoftTeams-image-399-550x550.jpg 550w, https:\/\/colocandoideas.com\/blog\/wp-content\/uploads\/2022\/02\/MicrosoftTeams-image-399-370x370.jpg 370w, https:\/\/colocandoideas.com\/blog\/wp-content\/uploads\/2022\/02\/MicrosoftTeams-image-399-255x255.jpg 255w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/><\/figure>\n\n\n\n<p>Ella est\u00e1 revolucionando la industr\u00eda del marketing, algunos de sus logros son:<\/p>\n\n\n\n<ul><li>6 a\u00f1os seguidos entre las mejores campa\u00f1as del Super Bowl<\/li><li>Incremento de Intenci\u00f3n de compra &nbsp;de aguacates en m\u00e1s de 2 d\u00edgitos<\/li><li>Primer marca en tener sus activos de campa\u00f1a en blockchain<\/li><li>En 2021, Avocados From Mexico gan\u00f3 como la compa\u00f1\u00eda no. 1 en innovaci\u00f3n en Estados Unidos<\/li><\/ul>\n\n\n\n<p>\u201cInvitamos a Ivonne a realizar este episodio de #EMEpodcast buscando obtener insights, ideas, buenas pr\u00e1cticas de una de las marketers m\u00e1s talentosas en el mercado americano, que es sin duda uno de los m\u00e1s competitivos y l\u00edderes. KPI logrado, este episodio es un must para las personas que estamos inmersas con el mundo del marketing, fue una clase magistral\u201d, destac\u00f3 <a href=\"https:\/\/www.linkedin.com\/in\/susana-san-roman-o%C3%B1ate-917b0011\/\">San Rom\u00e1n.<\/a><\/p>\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CZxwSdRDFyv\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CZxwSdRDFyv\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CZxwSdRDFyv\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida por Colocando Ideas (@colocando_ideas)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n\n\n<p>Algunas de las ideas m\u00e1s importantes de este episodio son:<\/p>\n\n\n\n<ul><li><strong>Construye estrategias de marketing en el futuro. <\/strong>Esta es la f\u00f3rmula de &nbsp;innovaci\u00f3n que desarroll\u00f3 Ivonne, sumado a \u201cHaz cosas que nadie haya echo\u201d.<\/li><\/ul>\n\n\n\n<ul><li><strong>Arriesgarse con confianza:<\/strong> valida la data que tienes + tu experiencia + tendencias + tech + planeaci\u00f3n y podr\u00e1s lograr que el riesgo est\u00e9 controlado y puedes ejecutar con mucha seguridad \u00a1As\u00ed es que prueba nuevas IDEAS!<\/li><\/ul>\n\n\n\n<ul><li><strong>First Party Data<\/strong>, un must para conocer tu audiencia, analizar su comportamiento y encontrar tendencias, adem\u00e1s en esta era sin cookies, estos datos se convierten en oro puro \u00a1Nadie m\u00e1s conoce a tu cliente como t\u00fa!<\/li><\/ul>\n\n\n\n<ul><li><strong>Agradece:<\/strong> cuando tomas tiempo de agradecer a tu equipo por el esfuerzo y por los resultados es una gran manera de crear m\u00e1s sinergia, analizar si la estrategia est\u00e1 dando resultados y subir la autoestima de tus colaboradores.<\/li><\/ul>\n\n\n\n<ul><li><strong>El miedo te saca de la zona de comfort y te la lleva a la incomodidad<\/strong> \u00a1Y est genial! Ivonne dec\u00eda que ella siempre busca innovar por el miedo a que su marca se vuelva irrelevente \u00a1imag\u00ednate! Eso siempre la tiene estudiando y planeando nuevas rutas para que su marca vaya acompa\u00f1ando la vida de su target de una manera que de verdad impacte.<\/li><\/ul>\n\n\n\n<p>\u201cEstoy segura de que las ideas compartidas ser\u00e1n de mucha utilidad, imag\u00ednate, en Colocando Ideas creamos estrategias digitales para marcas internacionales y naciones en M\u00e9xico, US, Brasil y Latam y el escuchar este episodio nos hizo explorar nuevas ideas y pensar nuevos procesos internos fomentando lo que nadie haya creado o intentado\u201d.&nbsp; concluy\u00f3 Susana San Rom\u00e1n.<\/p>\n\n\n\n<p>\u00bfTe gustar\u00eda conocer escuchar el episodio completo?<\/p>\n\n\n<p><iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/1eRF3xwqDuDinA8iQWy7di?utm_source=generator\" width=\"100%\" height=\"232\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Considerada como una de las 100 mujeres latinas m\u00e1s influyentes en EUA, Ivonne Kisner vicepresidenta de Marketing e Innovaci\u00f3n para Avocados From Mexico, est\u00e1 revolucionado la industria del marketing. Con un claro enfoque hac\u00eda la innovaci\u00f3n Kisner comparte con #EMEpodcast \u00a0algunas de las estrategias que le han llevado a ganar 6 veces el premio a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","loftocean_post_format_gallery":"","loftocean_post_format_gallery_ids":"","loftocean_post_format_gallery_urls":"","loftocean_post_format_video_id":0,"loftocean_post_format_video_url":"","loftocean_post_format_video_type":"","loftocean_post_format_video":"","loftocean_post_format_audio_type":"","loftocean_post_format_audio_url":"","loftocean_post_format_audio_id":0,"loftocean_post_format_audio":"","loftocean-featured-post":"off","loftocean-like-count":0,"loftocean-view-count":9709,"tinysalt_single_post_intro_label":"","tinysalt_single_post_intro_description":"","tinysalt_hide_post_featured_image":"","tinysalt_hide_before_page_content_ad":"","tinysalt_hide_after_page_content_ad":"","tinysalt_hide_page_header":"","tinysalt_advanced_classname":"","footnotes":""},"categories":[110,106],"tags":[280,176,229,145,168,281,227,279],"_links":{"self":[{"href":"https:\/\/colocandoideas.com\/blog\/wp-json\/wp\/v2\/posts\/726"}],"collection":[{"href":"https:\/\/colocandoideas.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/colocandoideas.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/colocandoideas.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/colocandoideas.com\/blog\/wp-json\/wp\/v2\/comments?post=726"}],"version-history":[{"count":2,"href":"https:\/\/colocandoideas.com\/blog\/wp-json\/wp\/v2\/posts\/726\/revisions"}],"predecessor-version":[{"id":730,"href":"https:\/\/colocandoideas.com\/blog\/wp-json\/wp\/v2\/posts\/726\/revisions\/730"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/colocandoideas.com\/blog\/wp-json\/wp\/v2\/media\/729"}],"wp:attachment":[{"href":"https:\/\/colocandoideas.com\/blog\/wp-json\/wp\/v2\/media?parent=726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/colocandoideas.com\/blog\/wp-json\/wp\/v2\/categories?post=726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/colocandoideas.com\/blog\/wp-json\/wp\/v2\/tags?post=726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}